What to wear in your LinkedIn profile photo. Wardrobe tips & ideas.

So you have booked your professional LinkedIn profile photo session. Then comes the first question, what should I wear? We get asked this all the time and our advice is to wear clothes you feel comfortable and confident in. As LinkedIn is a business social media platform you should always dress according to the business sector you work in.

Whatever you choose to wear for your LinkedIn profile photo make sure it is clean and well ironed. Nothing looks worse than a crumpled suit or dress. We have seen over the years a progression to more relaxed dress codes in the corporate world and now men and women can dress less formal but your clothes still need to be presentable and professional.

Dress according to your character. If you are an outgoing bubbly character then this will reflect in your wardrobe. If you are a more reserved character then let your wardrobe reflect this.

We do suggest that you wear something from your current wardrobe. Do not go out and purchase a whole new outfit just for your professional LinkedIn profile photo. You might feel and look uncomfortable in something you are not used to wearing.

Tips for Women.

Solid colours are better. You want to avoid too many colours and any large strong patterns as this can look too much in a small profile photo.

Hair should be worn as you would in a business meeting. Remember to look professional rather than attractive.

Jewellery should be kept to a minimum and understated is preferred.

LinkedIn profile photo with tips on what to wear for women

LinkedIn profile photo with suggested wardrobe ideas for women

 

 

 

 

 

 

 

 

Tips for Men.

Jackets should be solid colours and avoid bold designs as these can overpower the profile photo.

Shirts should be white or lighter colours. Dark shirts do not work well. Avoid stripes.

Ties should be simple patterns or one colour. Bring a selection all to see what works best on the day of the shoot.

LinkedIn profile photo with tips on what to wear for men.

LinkedIn profile photo with suggested wardrobe top tips for men.

Should you smile in your LinkedIn profile photo?

We have lost count of how many LinkedIn profile photos we have captured for London clients over the years. Our usual approach to each headshot commission is to capture a batch of portraits with a serious expression and then another batch with plenty of smiling. This gives the client the choice to use either on their LinkedIn profile. We were asked the other day if you should smile in your profile photo. After thinking about this we are not sure and would always suggest that it is down to your personal choice and what best fits with your character and profession.

This got us thinking and we decided to do some research. Having found a video about how to make a great LinkedIn profile and it revealed some interesting points about whether you should smile in your LinkedIn profile photo. In the video by Lieven Buyse a communication trainer, he tells you about a service called photofeeler.com. This allows you to upload your LinkedIn profile photo and a group of people rank the headshot on three criteria. Likeability, influence and competence. He uploaded his current LinkedIn profile photo which he is not smiling and it ranked 88% competent 88% influential and 47% likeable. He then uploaded a headshot where he was smiling as he wanted to improve the likeable score. This ranked 60% likeable but the competent score dropped to 76% and the influential score dropped to 70%. He decided to use the profile photo where he was not smiling on his LinkedIn profile as he decided being competent and influential was more important in business than being likeable.

 

Serious no smile expression to look professional in your LinkedIn profile photo

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We found this really interesting for future advice to clients that potentially a smiling profile photo could actually produce a negative response to your LinkedIn profile. As mentioned earlier you have to use the right expression for your business sector. For example, if you work in legal or financial sectors you might want to appear approachable but think about what potential clients want from you. They might be trusting you with legal matters or after financial advice so it is critical that you appear competent and professional in your LinkedIn profile photo.

 

LinkedIn Background Photo

Why do I need to add a background photo to my LinkedIn profile page?

Adding a background/cover/banner photo to your LinkedIn page will help make your profile look more professional and give a better impression to the viewer. If you do not add a background photo and leave your profile with the default background image, your profile looks incomplete and unprofessional.

How do I know what to use as a background photo?

LinkedIn is a database and business social media platform. Your profile page needs to reflect which business sector you work in. Along with your profile photo, your background image needs to indicate to anyone viewing your profile page that you are a professional working in a certain business role.

Where can I get a good background photo or image?

You can pay a professional photographer or illustrator to create a background image. This allows you to have a unique image that is tailored to exactly fit your requirements. If your budget does not run to this then you can buy a royalty-free image from a growing number of picture libraries. You can also search for non watermarked images that you do not have to pay any copyright fees to use.

How do I add my background photo?

Login into LinkedIn. Go to your profile page. Click on the camera icon that is in the top right corner of your default background image. Click on ‘Upload photo’ then select the image you want to use from your computer and click apply. If you want to replace, delete or reposition your background photo then follow this process again.

What size does my background photo need to be?

The ideal size for your background image is 1584 W x 396 H in pixels. The file size needs to be smaller than 8MB and it needs to be formatted as a JPG, GIF or PNG file.

What is the best kind of LinkedIn background photo?

LinkedIn suggests that photos work better than images with logos. If you want to use your business logo as a background image try and capture it in a photo. Make sure your photo is crisp and sharp. Low-resolution photos will look pixelated and blurred. Use photoshop or other photo software to improve your photo and to resize to best fit the LinkedIn background format.

This is a LinkedIn background photo we created to demonstrate that we supply corporate headshots for our London clients to use on their company websites and their individual LinkedIn profile pages.

LinkedIn background banner cover photo sample.

LinkedIn background banner cover photo sample.

For further information please visit the LinkedIn Help page about background photos.

 

 

 

 

LinkedIn Profile Photo Tips & Ideas.

Why do I need a LinkedIn profile photo?

The first thing people will look at on your LinkedIn profile page will be your photo. This is not unique to LinkedIn it applies to any website or book that has photos or pictures in it. An image can convey information quicker than the written word, therefore the eye goes directly to them.

It is for this reason that if you do not upload your profile photo your page will look like it is missing something and this will make it look unprofessional.

What sort of profile photo is best for my LinkedIn page?

You need to have a profile photo that makes you look professional and approachable. It is a very good idea to invest some time and effort into getting the right look for your LinkedIn page. If it is within budget then hire a corporate portrait photographer. This will show you at your best as the photographer will have a high-quality portrait lens,  soft studio lighting and a crisp white background.

Can I take my LinkedIn profile photo?

If you want to capture your own headshot then ask a friend to do it for you. Ask them to photograph you out of direct sunlight to avoid harsh shadows and squinting eyes. Use a plain uncluttered background. Selfies are not ideal as they can appear amateurish.

What should I be wearing?

What you choose to wear should be in line with your business sector. Make an effort but do not go over the top as you do not want your clothing to distract the viewer.

Where should I take my profile photo?

The first choice would be in an office environment. This will endorse that you are a business professional. Another option is to take your photo in the commercial part of a city. Have office buildings in the background. A plain wall with a neutral colour is always a safe option.

LinkedIn profile photo set in The City near St Pauls in London LinkedIn profile photo set in London offices

 

 

 

 

 

 

 

 

 

 

Can I use an old photo of me that I like?

Your LinkedIn profile photo needs to be as current as possible. Old holiday or family photos are not suitable for LinkedIn as they are not relevant to your business profile.

Can I use photo software to improve my profile photo?

Get the profile photo as good as possible when you take it. You can remove any minor imperfections like spots, blemishes or stains on clothing. Do not adjust any of your features or body shape as this can look misleading to anyone who knows you or meets you for the first time.

If you have any further questions or queries please email us.