How much does a LinkedIn profile photo cost in London?

If you are looking to improve your LinkedIn profile photo and have decided to hire a professional headshot photographer the first question will be how much does a LinkedIn profile photo cost? On average you will be looking at £100 to £200 plus VAT. Prices vary as there are plenty of different headshot services in London.

We can suggest some different options and the pros and cons of paying more or less for your headshot.

  1. London photographic studio. This option allows you to visit a LinkedIn photographer and capture a wide variety of poses and expressions. You can take a change of clothing and have your profile photo taken with different backgrounds and using different lighting techniques. This will be the most expensive option as you will be paying for the photographer’s time and studio space. On average your session would be 30-60 minutes.
  2. London office. Hire a corporate headshot photographer to come to your business premises and bring their lighting and background equipment. The photographer can set up in your meeting room and they can photograph 10 people within an hour session. This reduces the LinkedIn profile photo cost to each person as you are only paying for a fraction of the studio booking. You will not get as wide a selection of headshots to choose from but you will end up with a high-quality profile photo.
  3. London location. This would be the most affordable option for London professionals. Arrange to meet the LinkedIn photographer at your choice of London location. Maybe you want to be photographed in a certain area of The City or in front of a West End landmark. The photographer will have a minimum kit with them but will still have a high-quality portrait lens. Your session should last around 10-15 mins. The downside is that you are open to whatever the British weather might decide to do.
  4. Post-production services. LinkedIn photographers will have different packages on offer so find out prior to your booking what Post-production services are including in their costs. Retouching and airbrushing can really improve your Linkedin profile photo. Subtly removing spots, scars, saving rashes and reducing wrinkles and bags under eyes. Some photographers offer to change background colours and add different cityscapes to clearly show that an individual is based in London.


LinkedIn Studio Profile Photo London

London Studio Profile Photo

LinkedIn Office Profile Photo in London

LinkedIn Office Profile Photo in London

LinkedIn London Location Profile Photo

LinkedIn London Location Profile Photo

LinkedIn London Cityscape Background Profile Photo

LinkedIn London Background Profile Photo

What to wear in your LinkedIn profile photo. Wardrobe tips & ideas.

So you have booked your professional LinkedIn profile photo session. Then comes the first question, what should I wear? We get asked this all the time and our advice is to wear clothes you feel comfortable and confident in. As LinkedIn is a business social media platform you should always dress according to the business sector you work in.

Whatever you choose to wear for your LinkedIn profile photo make sure it is clean and well ironed. Nothing looks worse than a crumpled suit or dress. We have seen over the years a progression to more relaxed dress codes in the corporate world and now men and women can dress less formal but your clothes still need to be presentable and professional.

Dress according to your character. If you are an outgoing bubbly character then this will reflect in your wardrobe. If you are a more reserved character then let your wardrobe reflect this.

We do suggest that you wear something from your current wardrobe. Do not go out and purchase a whole new outfit just for your professional LinkedIn profile photo. You might feel and look uncomfortable in something you are not used to wearing.

Tips for Women.

Solid colours are better. You want to avoid too many colours and any large strong patterns as this can look too much in a small profile photo.

Hair should be worn as you would in a business meeting. Remember to look professional rather than attractive.

Jewellery should be kept to a minimum and understated is preferred.

LinkedIn profile photo with tips on what to wear for women

LinkedIn profile photo with suggested wardrobe ideas for women









Tips for Men.

Jackets should be solid colours and avoid bold designs as these can overpower the profile photo.

Shirts should be white or lighter colours. Dark shirts do not work well. Avoid stripes.

Ties should be simple patterns or one colour. Bring a selection all to see what works best on the day of the shoot.

LinkedIn profile photo with tips on what to wear for men.

LinkedIn profile photo with suggested wardrobe top tips for men.

Should you smile in your LinkedIn profile photo?

We have lost count of how many LinkedIn profile photos we have captured for London clients over the years. Our usual approach to each headshot commission is to capture a batch of portraits with a serious expression and then another batch with plenty of smiling. This gives the client the choice to use either on their LinkedIn profile. We were asked the other day if you should smile in your profile photo. After thinking about this we are not sure and would always suggest that it is down to your personal choice and what best fits with your character and profession.

This got us thinking and we decided to do some research. Having found a video about how to make a great LinkedIn profile and it revealed some interesting points about whether you should smile in your LinkedIn profile photo. In the video by Lieven Buyse a communication trainer, he tells you about a service called This allows you to upload your LinkedIn profile photo and a group of people rank the headshot on three criteria. Likeability, influence and competence. He uploaded his current LinkedIn profile photo which he is not smiling and it ranked 88% competent 88% influential and 47% likeable. He then uploaded a headshot where he was smiling as he wanted to improve the likeable score. This ranked 60% likeable but the competent score dropped to 76% and the influential score dropped to 70%. He decided to use the profile photo where he was not smiling on his LinkedIn profile as he decided being competent and influential was more important in business than being likeable.


Serious no smile expression to look professional in your LinkedIn profile photo















We found this really interesting for future advice to clients that potentially a smiling profile photo could actually produce a negative response to your LinkedIn profile. As mentioned earlier you have to use the right expression for your business sector. For example, if you work in legal or financial sectors you might want to appear approachable but think about what potential clients want from you. They might be trusting you with legal matters or after financial advice so it is critical that you appear competent and professional in your LinkedIn profile photo.


LinkedIn Background Photo

Why do I need to add a background photo to my LinkedIn profile page?

Adding a background/cover/banner photo to your LinkedIn page will help make your profile look more professional and give a better impression to the viewer. If you do not add a background photo and leave your profile with the default background image, your profile looks incomplete and unprofessional.

How do I know what to use as a background photo?

LinkedIn is a database and business social media platform. Your profile page needs to reflect which business sector you work in. Along with your profile photo, your background image needs to indicate to anyone viewing your profile page that you are a professional working in a certain business role.

Where can I get a good background photo or image?

You can pay a professional photographer or illustrator to create a background image. This allows you to have a unique image that is tailored to exactly fit your requirements. If your budget does not run to this then you can buy a royalty-free image from a growing number of picture libraries. You can also search for non watermarked images that you do not have to pay any copyright fees to use.

How do I add my background photo?

Login into LinkedIn. Go to your profile page. Click on the camera icon that is in the top right corner of your default background image. Click on ‘Upload photo’ then select the image you want to use from your computer and click apply. If you want to replace, delete or reposition your background photo then follow this process again.

What size does my background photo need to be?

The ideal size for your background image is 1584 W x 396 H in pixels. The file size needs to be smaller than 8MB and it needs to be formatted as a JPG, GIF or PNG file.

What is the best kind of LinkedIn background photo?

LinkedIn suggests that photos work better than images with logos. If you want to use your business logo as a background image try and capture it in a photo. Make sure your photo is crisp and sharp. Low-resolution photos will look pixelated and blurred. Use photoshop or other photo software to improve your photo and to resize to best fit the LinkedIn background format.

This is a LinkedIn background photo we created to demonstrate that we supply corporate headshots for our London clients to use on their company websites and their individual LinkedIn profile pages.

LinkedIn background banner cover photo sample.

LinkedIn background banner cover photo sample.

For further information please visit the LinkedIn Help page about background photos.