The Advantages of Corporate Photography Post Production Techniques.

Post production techniques can benefit the marketing impact of your commissioned corporate photography.

Our headshot photographers undertake hundreds of commissions each year and as I get more involved in the post production side of the industry I can see how clients do not see the potential of what is on offer.

To give some examples. The first case is a company will approach us and we will agree to capture their staff and directors headshots. Within our quote we include airbrushing and retouching to selected images. After we do the shoot we send all the high res versions and the client is happy. A week later the headshots are on their website and the next time we will hear from them is when they have new starters to be photographed.

The second case is several other companies we work with and we go through the same process but after the shoot them come back with a list of images they require being retouched and asking if we can do anything to improve the overall impression of the headshots. The answer is always yes.

We are beginning to see that what the photographer can capture in camera is only half of the process. Post production gives a whole new dimension of what can be added to the original corporate headshot.

Traditionally business headshots were on a white or sometimes blue background. This was due to these being the most popular background paper rolls that were sold by Colourama. This trends continues to this day and there is no reason for this. Good quality cut outs in post production means that you can literally have any background you require. As it is now impossible to tell that a headshot has been cut out and placed on a new background this opens up great possibilities. We work with large international companies who want all their worldwide offices to have headshots with the same background. We have guidelines for foreign photographers and we then create a corporate branding in post production. Another client again with international offices was having real problems trying to capture headshots of staff in their offices across the world. Again we wrote guides for the photographers and then purchased library shots of the world capitals and very carefully created a set of professional headshots for them.

Another option to look at is that if you have a headshot you are pleased with and feel confident using then get more from it by adding backgrounds, cropping and tailoring it to work in different situations. These are some samples we put together to help clients understand what is possible in post production.

 

Corporate photography post production techniques.

These two samples have been captured in clients offices and we have subtly retouched them. The worst thing with post production is the ease with which the client or the photographer can over work the headshot. Retouching should never be noticeable on the final version. You would be able to see differences if you compared the original headshot with the retouched version but the final product should and must look natural. Our subtle retouching and airbrushing includes lessening lines and wrinkles normally around the eye area. We also remove any spots or blemishes as these are not permanent features. Scars and moles are a person’s preference wether we remove them or not. Shinny skin can be reduced and any discolouration reduced to look healthy.

 

London business headshot with office background added

At this stage we have now added an office environment background with gives the headshot a new dimension. It makes perfect sense to me that a corporate headshot should have a corporate background. Gives the person a sense of where they work. It is instant that the viewer knows this is a person at work and it is a business profile photograph. I have been creating LinkedIn headshots in London for many years now and I am still amazed at some of the profile photos I see. Snaps of company directors half up a mountain or on a sailing boat. The person is usually so small in the picture they are barely recognisable. If you get past this amateur mistake you then see they have spent a great deal of time writing content for their profile but the first thing you look at as a potential employer or client is the photo and you really need to look professional at that point.

The benefits of adding a background in post production really come into play at this point. You can have your headshot captured in a studio utilising the professional lighting which would be a difficult option if you wanted to do it on location. After this you can add a background that perfectly reflects your business sector.

 

corporate headshot with London skyline added in post production

Being based in London with most of our clients they require a City background added as this reflects their work location. I mentioned earlier about the benefits for international companies but another point to look at is that it is very easy for us to apply the London cityscape as a background but if you try and recreate this on a shoot you will have to gain access to a high building as trying to capture this type of headshot at street level is not possible due to the height of the building which create a steep angle. We have a library taken from many of the skyscrapers in the City purely for the purpose of being added as a background.These are carefully shot to allow for the person standing and blocking most of the view and gently put out of focus to replicate the shot if it was captured in camera and the use of a long portrait lens and the point of focus.

 

Corporate photography post production techniques.

Corporate branding colours can be sample from your old headshots or created and added to your companies headshots. These are also made web friendly and feathered in around hairstyles. It might be suggested that this can be done with a colour background roll and save the post production work but that is a mistake. In the past we had clients buying background rolls and sending them all over the world for different photographers to use. This was in the hope that the background and therefore the headshots would remain consistent. The main recurring problem with this is lighting varies and therefore the hue, colour and brightness of the background changed in different photographers work.

If you want the background and the your headshots to perfectly consistent the only sure way to guarantee this is to add them in post production.

You might be interested in our last post on corporate photography tips.

Please get in touch if you have any questions or additional benefits to corporate photography using post production techniques.

CEO & Director Headshots & Portrait Package London.

These are a selection of portraits originally commissioned by The CEO Magazine a couple of years ago. They required a good variety of images to feature in a large article. We spent a couple of hours at the London offices capturing some interesting imagery.

Corporate headshot and portrait of CEO in London offices.

Corporate headshot and portrait of CEO in London offices.

Corporate headshot and portrait of CEO in London offices.

Corporate headshot and portrait of CEO in London offices.

Corporate headshot and portrait of CEO in London offices.

Corporate headshot and portrait of CEO in London offices.

Corporate headshot and portrait of CEO in London offices.

After the shoot we published the images on our blog and via our social media sites and found the style a variation to be of interest to our clients.We now offer a package where we can visit your offices and capture a specialist headshot and portrait portfolio. These give you a photo library to draw on for press release, LinkedIn, pitch documents, business social media, company website profiles, event presentations, gravatar and any marketing material.

This package is designed for business people who have a requirement to look professional and contemporary in their corporate public profile. These portraits allow you to control your images in the media and issue and send the correct headshot for the appropriate situation.

Depending on how many final portraits you require we can spend between 1 and 2 hours on site. Within this time we will have a quick recce of the offices and decide on several of the best location to capture the photos. We suggest a variety of backgrounds to give a range to the portraits and we can use the offices as environmental backgrounds and bring a plain white and black background as well. Our photographer will give guidance on posture and posing and suggest when to smile and capture a very wide variety so you have plenty to choose from. We can edit the selection for you or send you all the images captured within the session. Also as we shoot the portraits we can show you the results on the back of the digital camera so you will have a feel for what is being taken and it will give you confidence in front of the camera. Sometimes the client has a shoot list and a requirement for images to fit a design or document so we can tailor the shoot to accommodate these. Also we often work to a corporate branding guidelines including company colour and logo etc.

After the commission we will process the portraits and edit out any obvious flaws. All the images will be uploaded to our secure server and then we send a download link that can be password protected if required. We send out low res images for quick and easy viewing and also high res versions approx 3mb jpgs. If you require RAW files we will need to know this prior to the shoot. Delivery of image download link is within 48 hours.

Within the package we offer free retouching and airbrushing to your favourite portraits. Select a couple from each setting and location we shot and send us a list with the original jpg file numbers. With portrait retouching we do it in a subtle way making sure it is not obvious that anything has been retouched. We decrease wrinkles and clear up any spots or stained teeth. Ties can be straightened and clothes can have dust and fly away hairs cleaned up. Pretty much anything is possible with photoshop. Depending on the amount of post production work on at the time we normally take around 48 hours to return your retouched headshots and portraits to you.

If you would like to know more about our Director and CEO corporate headshot & portrait package please drop us a line. Corporate Photography Agency