Why it is important to commission professional headshots for your corporate website.
You are going to invest in a new or refurbished website, and you approach a few website designers. They design your site and then ask for some corporate headshots for the ‘meet the team’ page. You would be surprised how often we see this page filled with snaps of people taken by friends and family. It looks very unprofessional and a lazy shortcut to save a few pounds. Pictures of people taken at the beach, on a ship, at a wedding and the worst was a lady holding a baby! This is your business’s shopfront and potential clients will visit this your website to get information about your staff and directors. Make sure you leave them with a positive impression of your company. For the sake of a couple of hundred pounds, you could be losing clients if your people look unprofessional and your rivals have decent corporate headshots.
Commissioning professional headshots is a simple process. Find a corporate portrait photographer in your area that has a portfolio that you like the look of. Check their availability and make sure all your people are in on the agreed date. Make available your biggest room and then decide on what background you want the photographer to supply. Most popular is white but you can choose a darker background if that suits your website. Becoming more fashionable is to have an office background which places the headshot in a working environment. Make sure the corporate photographer is bringing professional studio lighting with them as this is essential as they produce a soft flattering light. Ask the photographer to capture a good range of stances and expressions so you have plenty of choice when it comes to selecting your final headshot.
One of the main things to understand is that you want the rofessional headshots to look consistent in style. When you look at the ‘meet the team’ page you should see a uniform look to all the corporate headshots as this shows the potential client that you have spent time and money on your business website.