Your LinkedIn profile photo is the first thing an employer or client will look at when visiting your profile page. It is your digital shopfront and it needs to look professional. Here are some tips and ideas on what to do and what not to do.
- Dress in your usual business clothing. Do not get overdressed or go out and buy a new outfit. You will look overdressed and therefore not like the real you. You want to wear your day-to-day wardrobe. Make sure it is clean and free from any creases or stains.
- Have a natural expression. If you are the type of person that smiles all the time then smile. If you are the type of person that rarely smiles then do not smile in your photo. It will look unnatural. Be yourself it will work better for you.
- Get someone else to take your LinkedIn profile photo. Selfies are not suitable for LinkedIn. They look amateurish and unprofessional. Ask a friend to take your headshot and do a few varieties so you can choose which looks best.
- Be careful what is in your background. You do not want a vivid pattern or strong colours behind you as these will distract the viewer. Have a plain background or a business environment behind you.
- Choose a recent photo. It is best to take a new headshot for your profile. You want it to relate to your current position.
- Do not show your hobbies or friends in your photo. This is not the place for your interests. You can add these as a part of your CV in the profile copy.
- Do not pass the photo through Instagram filters. You want the profile photo to look natural and original. Adding filters using any photo software or app is unprofessional.
- Go professional and hire a LinkedIn photographer. It is a very important part of your business marketing so it is worth getting it done properly.
- Get a profile photo that is taken straight on. Do not have it taken looking down or up into the camera. You do not want a creative or arty headshot. This should look realistic and business-like.
- Make sure the profile photo is close up as when it appears on your LinkedIn profile the image is small. We would suggest that your face takes up over 60% of the overall area.
A selection of LinkedIn profile photos that show a variety of different expressions, poses, and backgrounds.