LinkedIn Photography London

Tips and ideas on how to use photography on your LinkedIn profile page.

We have posted before about the importance of your LinkedIn profile photo and the benefits of having a professional or carefully  considered headshot on your LinkedIn page but another important area to consider is the banner or background image you can customise along with the URL you can tailor to your to benefit you.

The banner image which runs behind your profile photo is important as it is the second thing visitors to your profile will look at. If you leave the default LinkedIn image it looks like you could not be bothered to finish the page and therefore looks unprofessional. I have noticed that people will spend a great deal of time getting their text perfect for their page but when it comes to the use of photography on their LinkedIn profile it seems they either ignore it leaving it as default or make a vague attempt to drop something suitable in. Both or these practises are flawed as LinkedIn has become an excellent market place for professionals but also a way potential employers, clients and customers can check you out without you knowing they have had a look at your professional background.

A friend who was setting up her first LinkedIn page was told by the head of her graphic design degree course not to put a banner image featuring any of her work but just to upload a white file so it appeared neutral. I can see the thinking behind this but I do not agree with the thought process. On your LinkedIn page you should utilise every aspect to make yourself stand out in the business arena. If all the students from my friend’s course follow that advice and only one student uploads her work then which profile will stand out. I suggested she makes a collage of her work so it represents her designs and she can also tailor the background image if she is going for a certain position or commission to fit with that style.

Companies are beginning to ask us to photograph their offices and areas of their business so these images can be used on their corporate profiles. LinkedIn should become a part of your corporate branding and the use of photography is paramount in this process.

On my LinkedIn profile page I have used the image below. It consists of studio, location and office corporate headshots along with one photo of The City. These are the services we offer and the location we work at. Pretty basic stuff but hopefully just by looking at the background photo you could work out what we do and where we do it.

LinkedIn photography London

Whichever profession or business sector you or your company work in there will be decent imagery that would greatly improve your profile. Consider what you could use and if you are drawing a blank then approach designers or photographers and collect some ideas and inspiration. It might be a good idea to invest in some good photography software as the banner image has to be 1584 x 396 pixels so all photos would need cropping to fit the letter box format. As already mentioned a montage is useful to fill this shape as square or portrait images can make up the wider landscape crop.

 

The second point I wanted to draw attention to was the way you can customise your LinkedIn URL. It is free and can help your SEO and make your page more memorable. Simply click on the edit URL option and add your name, company or keywords. Some are taken but you can play around to find a URL which fits your profession. We are corporate photographer London which makes sense.

Please get in touch if you would like our help with your LinkedIn photos and here is an article on professional corporate headshots.

LinkedIn photography in London

 

Corporate Reportage Photography

When we are approached to undertake corporate reportage photography in London we often get asked to photograph the subjects ‘in action’ or ‘fly on the wall’ as the word reportage is rarely applied to the corporate world.

The term reportage comes originally from press and broadcast media and describes the use of photography for reporting the news. The classic reportage images are usually in black and white and feature iconic moments in history. The term has now spread into most forms of photography from weddings to commercial and generally means a more natural photo, being less posed and contrived.

Reportage is not for all photographers as it is less controllable and you can be tripped up if you do not allow sufficient time and have a few little tricks to rely on. To get the corporate meeting and general office life photos take patience and concentration. There is no point wandering around the corporate building in the hope you will stumble on a great reportage photo. You need to recce the areas you can access and then access which have the most potential and then wait for the interesting moments to happen. You also need to allow time for the people in the office to forget you are there and get on with their working day. When people are focused on their work you can capture some great reportage images. Certain points in the day lend themselves to better opportunities. Meetings are ideal as you have a group of people who are not moving around all focused on what they need to discuss. You get people looking professional and sometimes smiling and enjoying there work.

Lets look at some corporate reportage photos and understand how they were captured.

corporate reportage photography London

Taken in a meeting with the photographer using the back of a person as a out of focus shape and then capturing the director as he was talking to another member of his staff. It is best to be at the same height as your subject so you the photographer looks like he was sat at the meeting room table. Best to capture plenty of images as with all people/reportage you get plenty of out takes when people are talking and smiling.

corporate reportage photography London

These two samples were taken at a presentation but show the variety if you move around the room and test out better angles. The one thing you can be sure of in a corporate presentation is that most of the people will be looking at the presenter most of the time. So use this to position yourself to get a natural and action photograph.

corporate reportage photography London

When shooting reportage photography be open to the corporate environment and use elements of the office to assist your images. We often blur people to make them a part of the composition and not always the main point of interest. Without the person this photograph would be pretty bland the the figure who is talking brings the photograph together.

corporate reportage photography London

As with all creative arts you need to balance between peaks and troughs so remember the close ups and wider shots. Close ups are great for showing details of corporate life and they are simple to capture and as they often do not show an individuals face have a wider use on company websites as they can be used as generic corporate images.

Use interesting compositions to make the reportage photos graphic more interesting and this allows designers areas to drop in text. The photos above use the office environment to make shapes and reflections which take a fairly ordinary photo and give it an edge.

Use reflections to create quirky and unique corporate reportage photography. As long as the idea and execution of the photo is correct then anything can be used within the office area which is not the case in most other forms of corporate photography. Reflections on glass can be turned to the photographers benefit which you would normally try and avoid but in the above photos they add the images.

corporate reportage photography London

Lastly always consider every aspect of the clients building and we took this reportage photograph after we had finished the shoot. We were leaving the building and saw this image. Balancing people with building and signs can create excellent corporate photography. Without any one element in this photo it would not work as well but you could not take the man out of the image as he holds it together.

As with all reportage photography you have to be open to ideas and have plenty of time to explore them. We always tell our corporate clients in London that the reportage images are not just snapped as we wander around their offices. They will need to let has recce and spend several hours on site.

If this post was helpful you might like our tips on corporate headshot photography.