Here we look at how to look professional on your LinkedIn profile page.
Your profile photo must be captured by a professional corporate portrait photographer. It is critical that you get this right. Your profile photo is the first thing potential clients or employers will look at when they check out your profile. Make sure it is a photograph. Do not upload an emoji or a painting of yourself. LinkedIn is for business people, and only proper corporate headshots should be uploaded if you want to be taken seriously on your profile page.
Your LinkedIn profile photo should be at least 400 x 400 pixels. LinkedIn will handle 7680 x 4320 pixels, but your upload size is limited to 8 MB. I’d recommend as many pixels as you can get away with in order to have a clean and clear image. Remember, when you upload your photo to LinkedIn, it is cropped automatically to a circle, so allow for this with a wider crop.
The next very important upload will be your LinkedIn background photo. It must be relevant to your business, and never leave it blank, as this also looks unprofessional. Your background photo should be formatted to fit the banner dimensions of a JPG or a PNG file. Less than 8MB in size and 1584 wide x 396 high in pixels. If you commission a corporate photographer, they will be able to format your profile and background photos in Photoshop. We know this is an added expense, but this is your business shopfront, and the more you invest in it, the bigger the rewards.
Keep your intro to the point and not too long. Don’t bombard people with information. Precise bullet points about you and your business. Try and avoid the usual business cliche terms that we all see and read on people’s profile pages. Potential employers and clients will have read thousands of profiles, so make yours stand out from the crowd by coming up with your own unique description of your merits and accomplishments.
If you need any further tips on how to look professional on your LinkedIn profile page, please get in touch here.