The Potential of Corporate Photography

In our day to day process of working with current and new corporate clients in London we often have to look at their websites to replicate a current headshot style or check formats for new portraits. On many occasions we notice how websites are not seeing the potential corporate photography could bring to their online marketing. There are lots of London financial and legal homepages with a City skyline which although there are some great images, this does not tell you anything about the company other than they are in London and their offices might feature somewhere in the cityscape. In our opinion the homepage of your website is your shopfront and you should lay out all your positives here. Granted this means coming up with ideas and lengthens the process but potential for following a more creative process would surely bring bigger benefits.

We get commissioned to help our clients with their corporate headshots and will mostly visit their offices to do the images. The potential for us to capture other imagery whilst their is often missed as the headshots are priority for the new website. In some instances clients will ask us to capture photos, they or their web designer has suggested.

the potential of good corporate website banner photography

 

 

 

 

 

 

 

corporate website banner photography potential

 

 

 

 

 

 

 

the potential of good corporate website banner photography

 

 

 

 

 

 

 

the potential of good corporate website banner photography

 

 

 

 

 

 

 

the potential of good corporate website banner photography

 

 

 

 

 

 

 

 

the potential of good corporate website banner photography

 

 

 

 

 

 

 

 

the potential of good corporate website banner photography

 

 

 

 

 

 

 

 

the potential of good corporate website banner photography

 

 

 

 

 

 

 

the potential of good corporate website banner photography

 

 

 

 

 

 

 

 

 

 

These corporate banner images work really well and show a good insight into the culture and workplace of the company.

One of the most interesting projects we worked on and is my favourite was our client who wanted to show how busy their offices were and asked us to produce a time lapse film showing different areas of their building. We set up cameras over a day period and captured the time lapse frames which we stitched together in post production. They then had their web designer install these on their website’s homepage on a loop and it looks professional and instantly shows the viewer the workings of the company. Corporate Video Homepage sample.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Corporate Photography in London Offices

Following on from my last post on corporate London photography I would like to show some samples of our corporate photography taken in London offices.

This style of photography has always been one of our favourites to capture and to see on clients websites. Most of our commissions are for corporate headshots but we are seeing more clients asking us to also capture some ‘working’ images whilst we are there. In our opinion these give a true reflection of your company and its employees, capturing natural and unposed images of everyday office life. When we explain that to capture these reportage office shots we will just wander around the building and wait for interesting moments to happen, understandably clients are a little wary of what we will come back with. Our aim is to make the offices look as good as possible and using focus techniques with experience we can perfect these everyday scenes into good marketing material for your company.

These corporate reportage photographs look natural and therefore seeming easy to capture as the photographer just has to point his camera at what is going on in the offices. This is far from the truth and capturing these images takes lots of skill and experience. Photographers who are not used to shooting reportage can come unstuck very quickly as they are faced by a busy office full of people who normally do not want to be photographed. Blending into the background and thinking ahead of situations are skills you need and making sure you are in the correct position to capture a moment when it is about to happen. If the photographer is wandering around a London office and seeing a fleeting moment happen then they have missed the opportunity to capture it as they will not have time to get the camera in position let alone focus accurately.

Once in the bag these images are ideal for company websites and can be used as banner images and we are seeing them used as individual’s profile photographs along with and sometimes, instead of the more traditional corporate headshot.

reportage corporate photography in London offices

reportage corporate photography in London offices

reportage corporate photography in London offices

reportage corporate photography in London offices

reportage corporate photography in London offices

reportage corporate photography in London offices

reportage corporate photography in London offices

reportage corporate photography in London offices

 

 

 

 

 

 

 

 

 

 

reportage corporate photography in London offices

 

 

 

 

 

 

 

 

 

 

Please get in touch with us if have any questions relating to this article and keep updated with offers and our recent posts at corporate photographers in London page