The Potential of Corporate Photography

In our day to day process of working with current and new corporate clients in London we often have to look at their websites to replicate a current headshot style or check formats for new portraits. On many occasions we notice how websites are not seeing the potential corporate photography could bring to their online marketing. There are lots of London financial and legal homepages with a City skyline which although there are some great images, this does not tell you anything about the company other than they are in London and their offices might feature somewhere in the cityscape. In our opinion the homepage of your website is your shopfront and you should lay out all your positives here. Granted this means coming up with ideas and lengthens the process but potential for following a more creative process would surely bring bigger benefits.

We get commissioned to help our clients with their corporate headshots and will mostly visit their offices to do the images. The potential for us to capture other imagery whilst their is often missed as the headshots are priority for the new website. In some instances clients will ask us to capture photos, they or their web designer has suggested.

the potential of good corporate website banner photography

 

 

 

 

 

 

 

corporate website banner photography potential

 

 

 

 

 

 

 

the potential of good corporate website banner photography

 

 

 

 

 

 

 

the potential of good corporate website banner photography

 

 

 

 

 

 

 

the potential of good corporate website banner photography

 

 

 

 

 

 

 

 

the potential of good corporate website banner photography

 

 

 

 

 

 

 

 

the potential of good corporate website banner photography

 

 

 

 

 

 

 

 

the potential of good corporate website banner photography

 

 

 

 

 

 

 

the potential of good corporate website banner photography

 

These corporate banner images work really well and show a good insight into the culture and workplace of the company.

One of the most interesting projects we worked on and is my favourite was our client who wanted to show how busy their offices were and asked us to produce a time lapse film showing different areas of their building. We set up cameras over a day period and captured the time lapse frames which we stitched together in post production. They then had their web designer install these on their website’s homepage on a loop and it looks professional and instantly shows the viewer the workings of the company. Corporate Video Homepage sample.

 

 

 

 

 

 

Corporate Photography Samples from London Offices

reportage corporate photography in London offices

reportage corporate photography in London offices

reportage corporate photography in London offices

reportage corporate photography in London offices

reportage corporate photography in London offices

reportage corporate photography in London offices

reportage corporate photography in London offices

reportage corporate photography in London offices

 

 

 

 

 

 

 

 

 

 

reportage corporate photography in London offices

 

 

 

 

 

 

 

 

 

 

Following on from my last post on corporate London photography I would like to show some samples of our corporate photography taken in London offices.

This style of photography has always been one of our favourites to capture and to see on clients websites. Most of our commissions are for corporate headshots but we are seeing more clients asking us to also capture some ‘working’ images whilst we are there. In our opinion these give a true reflection of your company and its employees, capturing natural and unposed images of everyday office life. When we explain that to capture these reportage office shots we will just wander around the building and wait for interesting moments to happen, understandably clients are a little wary of what we will come back with. Our aim is to make the offices look as good as possible and using focus techniques with experience we can perfect these everyday scenes into good marketing material for your company.

These corporate reportage photographs look natural and therefore seeming easy to capture as the photographer just has to point his camera at what is going on in the offices. This is far from the truth and capturing these images takes lots of skill and experience. Photographers who are not used to shooting reportage can come unstuck very quickly as they are faced by a busy office full of people who normally do not want to be photographed. Blending into the background and thinking ahead of situations are skills you need and making sure you are in the correct position to capture a moment when it is about to happen. If the photographer is wandering around a London office and seeing a fleeting moment happen then they have missed the opportunity to capture it as they will not have time to get the camera in position let alone focus accurately.

Once in the bag these images are ideal for company websites and can be used as banner images and we are seeing them used as individual’s profile photographs along with and sometimes, instead of the more traditional corporate headshot.

Please get in touch with us if have any questions relating to this article and keep updated with offers and our recent posts at corporate photographers in London page

Corporate London Photography

Series of City photography featuring corporate London scenes.

Working as a corporate photographer in London we get to visit some of London’s finest architecture and see some wonderful cityscapes from high office buildings. What is interesting is that we are rarely commissioned to photograph these views and instead we photograph City landmarks and then photoshop them as backgrounds for people’s corporate headshots.

Corporate London photography City skyline view

Corporate London photography with City skyline view

Here we used one of our London City photographs and added it to a headshot that was taken in our studio. We added the window frames as well and blurred the background to give the corporate headshot a very realistic look.

I think the reason for the lack of corporate London photography commissions is that clients are wanting to show their offices and people rather than images of where they are located in London. This is due to the fact that London cityscapes are easily accessible from photo library and therefore companies are wary of using library images or photos that could be mistake for stock photography.

On our file sharing website corporate photographer London  we use a selection of various corporate London images and feel these are appropriate as they give a feel for what we do and at the same time being of general interest to our clients. Our aim was to change these images every week so that clients returning to the site to download their recent commissioned corporate headshots or event photos would see a fresh set of images.

Corporate London photography city streets traffic view

Captured on London Bridge approach road as the traffic moved forward we blurred the image to give an iconic view of London.

Corporate London photography London Bridge view

Commuters walking over London Bridge early on a winter rush hour morning.

Leadenhall Street as businessman rushes to a meeting.

Corporate London photography Gherkin skyline view

Top of the Gherkin or to give it its proper name and address 30 St Mary Axe.

Corporate London photography Heron Tower skyline view

The new Leadenhall building AKA The Wedge or The Cheesegrater with 20 Fenchurch St AKA The Walkie Talkie and The Shard.

Retouching Corporate Headshots

The pros and cons of retouching corporate headshots and portraits.

Since the arrival of quality software to enable digital photography manipulation we have seen some remarkable examples of what can be achieved and also where it can go very wrong. I believe the main reason there is such a wide range of differing standards with photo retouching is that editors, designers and photographers have varied opinions as to when to stop working on an image. This also applies to clients as they sometimes have a different idea as to how much retouching you should do to their corporate headshots.

In the past we have had clients ask us to do more and more retouching to headshot commissions and we have always tried to explain that less is more and that you should never be able to see where the retouching has been done as that defeats the object. I liken it to the fact their is nothing funny in male baldness but their is a funny aspect to males attempts to cover it up. So our stance is that the viewer should never be able to see where we have retouched the headshot because if they can we have failed as the headshot then has the viewer looking at the retouching rather than the original purpose which was to convey the professionalism of the business person.

A common mistake when working on retouching a headshot is to not keep a reference as to the original and keep comparing as you do the retouching. The original is the starting point and therefore this should be referred back to through the process. Sometimes retouchers only refer back to the last version and the danger here is that if you are submitting it to the client and you are adding/detracting stuff each time the headshot is moving further away from the original and rendering the headshot unrealistic.

You have to take each headshot on the work required and in general we tend to removes spots/skin blemishes and scars. We are very careful to only reduce wrinkles and bags under eyes as these are part of the natural ageing process and a corporate headshot of a person in their 40s or 50s without any skin of their skin ageing can look very odd and therefore unrealistic.

Clients often ask about make-up artists and we tend to suggest that subtle retouching is preferred as it can produce better results than heavy make up especially on men who feel uncomfortable with unfamiliar make-up. We also get asked about airbrushing which pre digital photography was blowing a fine mist of paint over a printed headshot which masked any original skin defects. This process can be replicated digitally but as with the original process you have to be very careful not to overdo it and not allow the vanity of some people to encourage a retoucher to do more than they normally would.

Below are some samples of three retouched corporate headshots that we feel have worked extremely well. The do not look like they have been retouched at all and you could only spot the retouching if you had the original headshots to compare.

Light photo retouching on corporate headshots and business portraits in London

Light photo retouching on corporate headshots and business portraits in London

Light photo retouching on corporate headshots and business portraits in London

Currently we are including free retouching with all our corporate headshots commissions. We usually request that after the shoot the client selects between 2 to 4 headshots with varied expressions so we can retouch and spend quality time working on the headshots you will use for your online LinkedIn profile photo and traditional marketing requirements.