Professional headshots for business websites.

Why it is important to commission professional headshots for your corporate website.

You are going to invest in a new or refurbished website, and you approach a few website designers. They design your site and then ask for some corporate headshots for the ‘meet the team’ page. You would be surprised how often we see this page filled with snaps of people taken by friends and family. It looks very unprofessional and a lazy shortcut to save a few pounds. Pictures of people taken at the beach, on a ship, at a wedding and the worst was a lady holding a baby! This is your business’s shopfront and potential clients will visit this your website to get information about your staff and directors. Make sure you leave them with a positive impression of your company. For the sake of a couple of hundred pounds, you could be losing clients if your people look unprofessional and your rivals have decent corporate headshots.

Commissioning professional headshots is a simple process. Find a corporate portrait photographer in your area that has a portfolio that you like the look of. Check their availability and make sure all your people are in on the agreed date. Make available your biggest room and then decide on what background you want the photographer to supply. Most popular is white but you can choose a darker background if that suits your website. Becoming more fashionable is to have an office background which places the headshot in a working environment. Make sure the corporate photographer is bringing professional studio lighting with them as this is essential as they produce a soft flattering light. Ask the photographer to capture a good range of stances and expressions so you have plenty of choice when it comes to selecting your final headshot.

One of the main things to understand is that you want the rofessional headshots to look consistent in style. When you look at the ‘meet the team’ page you should see a uniform look to all the corporate headshots as this shows the potential client that you have spent time and money on your business website.

LinkedIn professional headshot in London

LinkedIn professional headshot in London

Professional corporate headshot for company websites

Professional corporate headshot for company websites


Executive Headshots

Samples of executive headshots captured in our studio or at client’s London locations.

Sample of an executive headshot in London on white background

Above is a classic style of executive headshot with a soft diffused side light and a reflector thinning any shadow.

Framing is tight and white web friendly background makes this headshot usable in any media.

Sample of a executive headshots London 1

The above is an executive headshot with a wider crop and a London City background. The stance is less formal and this gives a portrait feel to the image.

The background gives the headshot a sense of place and suggests it was taken from a boardroom or high level office. This works well as all these subtle elements enhance the corporate headshot.

Sample of an executive headshot taken in London street in black and white

This last sample above shows an executive headshot captured on location in London. This gives the headshot a ‘real’ quality and suggests an approachable and professional business person.

Making the photo black and white also strips any opulent colours away which might distract from the natural corporate headshot.

If you decide to commission a business headshot to help your online profile and your general marketing then we suggest you look at a few elements you can control prior to the shoot.

First suggestion is look at how you can subtly introduce your business sector into the headshot. Obvious options are corporate logo or reception signage but these can look less subtle and often look like PR photos for the local newspaper. Try have the business element out of focus and therefore recognisable but not too blatant.

Sample of an executive headshot taken at a wine importers office in London

The headshot above was for the director of a wine importing company and we used a painting in his boardroom as the background. This was very understated and we positioned the subject in a pose that allowed wine bottle to become a feature element of the portrait.

Second idea is that think about the personality of the executive who features in the headshot. Try and instil aspects of their business character and lifestyle in the image.

The lady below ran a successful company from her south London home and we photographed her on the balcony looking down a leafy London side street.

Sample of an executive headshot taken on South London road in Battersea

A third option is to look at the style of headshot. Look at how it should be composed and how the subject should be posed and what attire should they be wearing.

The gentlemen below ran a large data centre in north London and we felt the best place for the headshot was amongst his servers. We suggested it would look better if he did not have a jacket on as he was a technical expert about his business and the executive headshot showed he was often hands on in the workplace.

Sample of an executive headshot taken in a data centre in north London

Final suggestion is to get creative and really go for it. In this instance you can give the headshot plenty of thought and create something memorable.

Once again you do not want it to look like a press release but more of a publicity portrait. Use props, interesting situations, different angles and pretty much most ideas will work if they are executed well and by a professional corporate photographer.

The person below photographed by us for The Sunday Times magazine and was being featured as he had worked out a mathematical formula for assisting pension funds. We utilised a perspex sheet and a marker pen and created this executive headshot in his London offices.

Sample of an executive headshot taken for the Sunday Times in London offices.

© Corporate Photographers London.

The Potential of Corporate Photography

In our day to day process of working with current and new corporate clients in London we often have to look at their websites to replicate a current headshot style or check formats for new portraits. On many occasions we notice how websites are not seeing the potential corporate photography could bring to their online marketing. There are lots of London financial and legal homepages with a City skyline which although there are some great images, this does not tell you anything about the company other than they are in London and their offices might feature somewhere in the cityscape. In our opinion the homepage of your website is your shopfront and you should lay out all your positives here. Granted this means coming up with ideas and lengthens the process but potential for following a more creative process would surely bring bigger benefits.

We get commissioned to help our clients with their corporate headshots and will mostly visit their offices to do the images. The potential for us to capture other imagery whilst their is often missed as the headshots are priority for the new website. In some instances clients will ask us to capture photos, they or their web designer has suggested.

the potential of good corporate website banner photography








corporate website banner photography potential








the potential of good corporate website banner photography








the potential of good corporate website banner photography








the potential of good corporate website banner photography









the potential of good corporate website banner photography









the potential of good corporate website banner photography









the potential of good corporate website banner photography








the potential of good corporate website banner photography


These corporate banner images work really well and show a good insight into the culture and workplace of the company.

One of the most interesting projects we worked on and is my favourite was our client who wanted to show how busy their offices were and asked us to produce a time lapse film showing different areas of their building. We set up cameras over a day period and captured the time lapse frames which we stitched together in post production. They then had their web designer install these on their website’s homepage on a loop and it looks professional and instantly shows the viewer the workings of the company. Corporate Video Homepage sample.







Photography for Corporate Events

We are often commissioned to photograph our London client’s corporate events on a recurring cycle. This is because once the client sees the benefits of having a decent photographic or video record of the event they will repeat the process for each new occasion. Having these images is a massive plus when it comes to marketing next year’s event. There is no doubt that great photographs showing industry professionals looking interested, taking notes, talking with clients/customers in their business sector, enjoying the great venue and illustrating how popular and busy it was was can only improve your next event.

London corporate events people audience photography












London corporate events venue photography












London corporate events people audience photography












When you commission a corporate photographer in London to cover your event make sure you have a comprehensive shot list. We came unstuck on a few events where we would focus on aspects of the occasion like the key speakers and the venue and not knowing that the client had assumed we would know who the important people in the audience were and had captured their photos. Other shots to have on the list are internal and external photos of the venue, food and drink photographed before it is served. We tend to suggest you do not take close up photos of people eating as these never really work. Also close ups of any awards and literature at the event along with images of any graphics and projected images.

London corporate events speakers venue photography












London corporate events speaker awards photography












London corporate events speaker awards photography












London corporate events client audience photography












A good idea is once you have the events photography send out a gallery with download options to everyone who attended the event. People might not want to ask for a photo of themselves but this way guests have the option to use their photo and just ask for a credit if they are using it on a website.

We often download images and video as the event is in progress this way our clients can stream photos onto social media. With DSLRs we can capture the key speakers or invited guests as they talk on stage. These are great records of the event and can be used on your company website.

London corporate events presentation photography












London corporate events special venue photography












London corporate events key speakers photography












London corporate events special guests photography












Please get in touch if you would like to discuss your next London corporate event photography requirements.

© All images Corporate Photographers London.