The Potential of Corporate Photography
In our day to day process of working with current and new corporate clients in London we often have to look at their websites to replicate a current headshot style or check formats for new portraits. On many occasions we notice how websites are not seeing the potential corporate photography could bring to their online marketing. There are lots of London financial and legal homepages with a City skyline which although there are some great images, this does not tell you anything about the company other than they are in London and their offices might feature somewhere in the cityscape. In our opinion the homepage of your website is your shopfront and you should lay out all your positives here. Granted this means coming up with ideas and lengthens the process but potential for following a more creative process would surely bring bigger benefits.
We get commissioned to help our clients with their corporate headshots and will mostly visit their offices to do the images. The potential for us to capture other imagery whilst their is often missed as the headshots are priority for the new website. In some instances clients will ask us to capture photos, they or their web designer has suggested.
These corporate banner images work really well and show a good insight into the culture and workplace of the company.
One of the most interesting projects we worked on and is my favourite was our client who wanted to show how busy their offices were and asked us to produce a time lapse film showing different areas of their building. We set up cameras over a day period and captured the time lapse frames which we stitched together in post production. They then had their web designer install these on their website’s homepage on a loop and it looks professional and instantly shows the viewer the workings of the company. Corporate Video Homepage sample.