LinkedIn Photographer Archives

LinkedIn Photography London

22nd May 2018/in Corporate Photographer London, LinkedIn Headshots, LinkedIn Photographer, LinkedIn Profile Photo /by Editor

Tips and ideas on how to use photography on your LinkedIn profile page.

We have posted before about the importance of your LinkedIn profile photo and the benefits of having a professional or carefully considered headshot on your LinkedIn page but another important area to consider is the banner or background image you can customise along with the URL you can tailor to benefit you.

The banner image which runs behind your profile photo is important as it is the second thing visitors to your profile will look at. If you leave the default LinkedIn image it looks like you could not be bothered to finish the page and therefore looks unprofessional. I have noticed that people will spend a great deal of time getting their text perfect for their page but when it comes to the use of photography on their LinkedIn profile it seems they either ignore it leaving it as default or make a vague attempt to drop something suitable in. Both or these practises are flawed as LinkedIn has become an excellent market place for professionals but also a way potential employers, clients and customers can check you out without you knowing they have had a look at your professional background.

A friend who was setting up her first LinkedIn page was told by the head of her graphic design degree course not to put a banner image featuring any of her work but just to upload a white file so it appeared neutral. I can see the thinking behind this but I do not agree with the thought process. On your LinkedIn page you should utilise every aspect to make yourself stand out in the business arena. If all the students from my friend’s course follow that advice and only one student uploads her work then which profile will stand out. I suggested she makes a collage of her work so it represents her designs and she can also tailor the background image if she is going for a certain position or commission to fit with that style.

Companies are beginning to ask us to photograph their offices and areas of their business so these images can be used on their corporate profiles. LinkedIn should become a part of your corporate branding and the use of photography is paramount in this process.

On my LinkedIn profile page I have used the image below. It consists of studio, location and office corporate headshots along with one photo of The City. These are the services we offer and the location we work at. Pretty basic stuff but hopefully just by looking at the background photo you could work out what we do and where we do it.

Whichever profession or business sector you or your company work in there will be decent imagery that would greatly improve your profile. Consider what you could use and if you are drawing a blank then approach designers or photographers and collect some ideas and inspiration. It might be a good idea to invest in some good photography software as the banner image has to be 1584 x 396 pixels so all photos would need cropping to fit the letter box format. As already mentioned a montage is useful to fill this shape as square or portrait images can make up the wider landscape crop.

The second point I wanted to draw attention to was the way you can customise your LinkedIn URL. It is free and can help your SEO and make your page more memorable. Simply click on the edit URL option and add your name, company or keywords. Some are taken but you can play around to find a URL which fits your profession. We are corporate photographer London which makes sense.

Please get in touch if you would like our help with your LinkedIn photos and here is an article on professional corporate headshots.

Why LinkedIn Headshots Benefit from having a White Background.

10th January 2018/in LinkedIn Headshots, LinkedIn Photographer, LinkedIn Profile Photo /by Editor

Great post by Scott R Kline on why LinkedIn headshots with white backgrounds benefit your LinkedIn profile

A white background is the most effective way to get the most from your LinkedIn headshots. You will get more connections and better relationships. Here are six reasons why.

Standout on that small screen

You will get more LinkedIn contacts if your photo stands out and is instantly recognizable. After someone has met you and wants to link to you or get more information, they will type your name into LinkedIn – probably on their smartphone. Six to ten names will come up with tiny images next to them. (If you don’t have a profile photo, forget about connecting.) If your profile photo is not recognizable, they will not link to you. By having a white background and a tight crop, there is no distraction from your face, giving you the largest chance of being recognized and getting the connection.

No Distractions for Viewer

A white background gives no distractions. A busy background is a distraction -especially on that tiny smartphone screen. I think a location-based portrait is better suited to a website, where a larger photo can be offered. Better to keep it simple and straightforward on LinkedIn.

Converts easily to black-and-white

A white background works really well in a black and white headshot. There is a big difference in tone between most faces and the background. If you take our previous tip about frequently changing your photo, a black-and-white version of your current photo makes that an easy and low-cost option.

A Pure White Background Says Professional Headshot

A professional corporate headshot is essential to having a LinkedIn profile that is complete and effective. Every LinkedIn and social media expert we have interviewed agrees. Selfies and amateur shots don’t have that pure white background. LinkedIn headshots with a white background makes it quickly evident that you made the investment in a professional headshot. That meticulousness makes an impression on a potential employer or customer.

Consistency Among Other Employees

Do you have an organization with multiple representatives with headshots on LinkedIn? Your company will look organized and well-managed if everyone has a similarly-styled headshot. A white background makes this happen with ease. A consistent crop amplifies this effect. This consistency can also be used on the team page of your website. When you receive your final retouched images from your photographer, make sure you have multiple crops of your headshots so that your webmaster can make the shot best fit your About Page. Many website these days are designed with a white background. The white background headshot can fit in nicely. Tip: A small grey line around the shot can really give a professional look on a white background site.

Bonus Website Benefit – Adding Future Employees

Adding future employees is a snap when you use a white background. If you make the background for all your employee shots too complicated or unusual, like shots in a specific place, adding future employee shots can be more difficult both logistically and from a cost basis. To make them match, the corporate photographer must go out to the same location, get the lighting the same and match the other shots. With a white background, the shot can be created almost anywhere.

If you want LinkedIn to work for you make sure you have a professional headshot that is up to the job.

8th December 2017/in LinkedIn Headshots, LinkedIn Photographer, LinkedIn Profile Photo /by Editor

A photo of you taken whilst at a pub/party/holiday/wedding, or one taken on your phone, does not present a professional image and will do more damage to your business profile than you may believe.

Facebook and Instagram photos won’t work as your professional profile pic, let’s be clear on that! Also, be careful not to have anything too cheesy, sultry or flirty. Make sure it’s also recent, if you have 30 years of experience and a picture taken just after university, then clients or employees will notice.

Remember first impressions count, so invest in having a professional corporate headshot taken.

Also you now have the ability to add a background photo so think carefully what to use and how it illustrates your business sector.