Benefits of Professional Executive Headshots

Great article by New York corporate photographer  Michael Benabib

Working with executive headshots.

LinkedIn is the most lucrative social platform for corporate business and client acquisition. Your LinkedIn profile pic is the first impression to inspire engagement from your target market. Therefore, it’s imperative your corporate headshots and LinkedIn profile pic best represents your business and experience level.

The best example for the perfect LinkedIn profile pic is the corporate headshot of LinkedIn VP of Marketing Solutions, Penry Price. As the photographer working with LinkedIn executives, I’d like to share the elements for a perfect corporate headshot. Here are 7 tips to achieve a high-ranking profile pic:

executive headshots executive headshots executive headshots

1.    Hire a Professional.

Don’t squander your executive headshot image potential with a candid profile photo. Professionalism and individual value is perceived by the investment you are willing to invest in yourself; if you wouldn’t, why should anyone else? If you want to be perceived as an consummate professional, hire a professional.

2.    Arrive with an open mind.

Willingness to experiment is critical to any creative endeavor and yields optimal results. Therefore, be open to stepping outside your comfort zone. There’s a method to the madness for any seasoned headshot photographer to achieve the best results. Remember, it’s always in your best interest for the photographer to make you look outstanding. If you don’t look good, we don’t look good.

3.    Look straight into the camera.

A successful business profile photo communicates with the viewer. Connect with the camera to make a positive first impression. Don’t think about your facial expression, have fun.

4.    Dress for success.

It’s best to let your personal style shine through. However, If wardrobe selection becomes a daunting task, browse corporate headshots of prominent pros in your field for inspiration. Either way… keep it clean, pressed, and wrinkle-free.

5.    Company culture matters.

Similar to the LinkedIn profile photo we featured, shoot in a location that tells your story. Your executive headshots environment will provide a sense of company culture in its best light. However, a studio photoshoot session can be customized to put you in your best light.

6.    Have fun.

I enjoy getting to meet and work with different people. Our shoot is 50% photography and 50% getting to know each other. The camera captures the moment – we create an atmosphere that exudes confidence and comfort. Don’t stress the small stuff, Photoshop is everyone’s friend.

7.    Try different poses.

Commonly, corporate clients are surprised to discover their best angle was counter-intuitive and contrary to how they usually pose for the camera. Your photographer will guide you through different ways to position yourself for the camera. Also, review your photos during your photoshoot so you can see the variations, then go shoot more.

For samples of our London corporate photographers work.

Why LinkedIn Headshots Benefit from having a White Background.

Great post by Scott R Kline on why LinkedIn headshots with white backgrounds benefit your LinkedIn profile

 

A white background is the most effective way to get the most from your  LinkedIn headshots. You will get more connections and better relationships. Here are six reasons why.

Standout on that small screen

You will get more LinkedIn contacts if your photo stands out and is instantly recognizable. After someone has met you and wants to link to you or get more information, they will type your name into LinkedIn – probably on their smartphone. Six to ten names will come up with tiny images next to them. (If you don’t have a profile photo, forget about connecting.) If your profile photo is not recognizable, they will not link to you. By having a white background and a tight crop, there is no distraction from your face, giving you the largest chance of being recognized and getting the connection.

No Distractions for Viewer

A white background gives no distractions. A busy background is a distraction -especially on that tiny smartphone screen. I think a location-based portrait is better suited to a website, where a larger photo can be offered. Better to keep it simple and straightforward on LinkedIn.

Converts easily to black-and-white

A white background works really well in a black and white headshot. There is a big difference in tone between most faces and the background. If you take our previous tip about frequently changing your photo, a black-and-white version of your current photo makes that an easy and low-cost option.

A Pure White Background Says Professional Headshot

A professional corporate headshot is essential to having a LinkedIn profile that is complete and effective. Every LinkedIn and social media expert we have interviewed agrees. Selfies and amateur shots don’t have that pure white background. LinkedIn headshots with a white background makes it quickly evident that you made the investment in a professional headshot. That meticulousness makes an impression on a potential employer or customer.

Consistency Among Other Employees

Do you have an organization with multiple representatives with headshots on LinkedIn? Your company will look organized and well-managed if everyone has a similarly-styled headshot. A white background makes this happen with ease. A consistent crop amplifies this effect. This consistency can also be used on the team page of your website. When you receive your final retouched images from your photographer, make sure you have multiple crops of your headshots so that your webmaster can make the shot best fit your About Page. Many website these days are designed with a white background. The white background headshot can fit in nicely. Tip: A small grey line around the shot can really give a professional look on a white background site.

Bonus Website Benefit – Adding Future Employees

Adding future employees is a snap when you use a white background. If you make the background for all your employee shots too complicated or unusual, like shots in a specific place, adding future employee shots can be more difficult both logistically and from a cost basis. To make them match, the corporate photographer must go out to the same location, get the lighting the same and match the other shots. With a white background, the shot can be created almost anywhere.

If you want LinkedIn to work for you make sure you have a professional headshot that is up to the job.

Professional London studio corporate photography

A photo of you taken whilst at a pub/party/holiday/wedding, or one taken on your phone, does not present a professional image and will do more damage to your business profile than you may believe.

Facebook and Instagram photos won’t work as your professional profile pic, let’s be clear on that! Also, be careful not to have anything too cheesy, sultry or flirty. Make sure it’s also recent, if you have 30 years of experience and a picture taken just after university, then clients or employees will notice.

Remember first impressions count, so invest in having a professional corporate headshot taken.

Also you now have the ability to add a background photo so think carefully what to use and how it illustrates your business sector.

professional corporate headshots in London studio

See how we create our LinkedIn headshots.

 

LinkedIn Profile Headshots

Luke-Photographer Photographer Luke
Shoot for a client who wanted a selection of headshots for website profiles and her LinkedIn page. We took these on location at the LSE just off Portugal St London WC2A.

LSE-London-Headshot-LinkedIn

LinkedIn Headshot at LSE Portugal St WC2A

Corporate headshot London WC2A

 Corporate Photography Ltd

For commissions please contact Grant 07831 366136 grant@corporatephotographylondon.com